Photo by Marcus Loke on Unsplash
We find ourselves at a turning point where generative AI has woven its way into every facet of our lives. Today, I want to delve into its potential impact on the world of ready-to-wear fashion—an industry that has already been infiltrated by this technological force. Let’s explore the pitfalls that lie ahead and discover how we can harness the power of AI to shape a better future for fashion.
In this age of abundant data, fashion trends seem to circle back endlessly. It becomes difficult to discern what came first—the gaucho pants or the flared leggings! These cyclical patterns leave me questioning the authenticity of personal style in 2023. However, when I do stumble upon something truly unique amidst the sea of replicated designs, it ignites a spark of excitement within me.
Just the other day, I came across an article in The Atlantic titled Fashion Has Abandoned Human Taste, and although it is nearly a year old, it struck a chord. The article discussed the proliferation of a major trend. You know those puff-sleeved dresses with a midi length and often adorned with floral patterns? I can sort of dig it when paired with espadrilles or wedges. But now I am seeing people wear these Little-House-on-the-Prairie dresses with “lifestyle sneakers”. Personally, this trend doesn’t quite resonate with me. It reminds me of when I was a kid and had to wear a formal dress but only had sneakers to go with it. Curious to explore different perspectives, I’m going to turn to my podcast, “Let’s Bach About It,” where my best friend and I debate the trends worth embracing. I’ll have to discuss this particular style with her. I digress!
Despite my reservations, I can’t escape the sight of flocks of young women donning these frocks as I wander through Raleigh’s North Hills. Not only do I encounter these trends in the flesh, but they also relentlessly populate the palm of my hand through my social media feed.
The difference between the trend cycle today and that of previous decades is the overwhelming presence of content pushed at us incessantly. Our phones flood us with images of people we don’t even know, whose fashion choices somehow manage to captivate our attention. And then come the Instagram ads, promising that a specific product will change our lives. Yet, the impact is fleeting, as the next “trend du jour” quickly replaces it, perpetuating the cycle.
AI has firmly entrenched itself in the world of fast fashion. Giants like SHEIN, H&M, Zara, and even Target rely on vast amounts of data to churn out new styles at an astonishing pace. SHEIN, for instance, unveils nearly 7,000 new SKUs on its website daily. The constant influx of trends instills a sense of urgency in consumers to keep up. However, this pursuit of the latest fashion comes at a significant environmental cost. The designs are disposable, leading to overflowing landfills burdened with discarded garments. Although consumers have choice in where they shop, it’s quite burdensome to do thorough research on top of our already chaotic lives. The responsibility to address this issue truly lies with the brands, not solely on the individual consumer. I recommend checking out the Sounds Like a Cult podcast episode on fast fashion to learn more about this issue. Activist Leah Thomas (@greengirlleah on Insta) talks about the intersectionality between sustainability and anti-racism in fashion. It’s a fascinating listen!
AI exacerbates the ongoing issue of unfair labor practices within the fashion industry. Those who create these soon-to-be-discarded garments often endure low wages and harsh working conditions. As AI streamlines production processes, it is vital for brands to prioritize ethical practices and ensure the well-being of their workers.
AI holds the power to enhance the creative process for fashion designers and brands. By leveraging available data and consumer feedback, they can craft unique designs that truly resonate with their audience. This approach fosters inclusivity and ensures that fashion reflects the desires and aspirations of diverse individuals.
One longstanding challenge in the fashion world is the perplexing lack of consistency in women’s sizing. The number on the label can represent totally different sizes depending on what retailer you visit. AI presents an opportunity to rectify this issue. By employing sophisticated algorithms, brands can deliver tailored fits that celebrate the beauty of individual body types. Imagine a world where clothing fits you perfectly, empowering you to feel confident and comfortable.
Rather than using AI to generate an overwhelming number of new products each day, affordable brands can redirect its power to improve pattern accuracy and enhance the quality of construction. This shift would democratize fashion choices, allowing more people to access well-fitting, well-made clothing.
As we navigate the ever-evolving landscape of AI in the fashion industry, it’s essential to tread carefully and utilize its power responsibly. As much as I would love to channel my inner Cher Horowitz and build an AI-inspired wardrobe, there are serious pitfalls and promises with tech in fashion. By addressing the environmental impacts of fast fashion and championing ethical labor practices, we can shape a more sustainable future. Simultaneously, harnessing AI’s potential to augment creativity, enhance sizing and fit, and improve construction quality holds the key to a fashion industry that uplifts and empowers individuals. Let us dare to dream of a world where fashion is inclusive, sustainable, and personal—a world where AI serves as a catalyst for positive change.
Text generated in part by ChatGPT, developed by OpenAI (https://openai.com/) accessed on 5/23/23.
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