Lauren Pritchett is an SEO-driven precision marketer obsessed with connecting content and people. Deeply rooted in community. Leads teams with relentless optimism, data-informed curiosity, and a passion for aligning action to strategy and measurable goals. Curates positive brand experiences for key audiences. I’ve been told that I collaborate like it’s a competitive team sport.
Connect with me on LinkedIn
Work History
Manager, Digital Communities (October 2022 - Current)
Red Hat, Raleigh, NC
- Manage team of highly skilled editors and technical writers that generates more than 1400 articles, ebooks, cheat sheets, and whitepapers published last year with a total audience of 23 million unique visitors
- Mentor full-time associates and part-time contractors in a hybrid team culture leaning on asynchronous communication
- Drive and prioritize editorial strategy for four community-powered publications contributing $257M in annual opportunity value
- Established and lead global editorial program using agile-inspired methodologies to forge cross- functional collaboration and define KPIs that align to company goals
- Guide content priorities against persona data, marketing KPIs, and overall company strategy
- Maintain team documentation to emphasize autonomy, curiosity, and collaboration as team values and transparently defined clear actions and behaviors for individuals to be successful
- Navigate hiring processes, job profiling, pay transparency, and talent practices
Principal Managing Editor, Digital Communities (January 2022 - March 2023)
Red Hat, Raleigh, NC
- Led daily editorial calendars for persona-based community-powered publications, Opensource.com and The Enterprisers Project, driving a total of 13 million unique visitors annually
- Scaled downloadable gated asset strategy to drive $47M in annual opportunity value
- Oversaw compliance with style guide, editorial guidelines, and brand identity throughout entire publication portfolio
- Synthesized complex marketing analytics and community feedback into actionable insights
- Conducted editorial meetings with staff members to collaborate on strategy and optimize proposed headlines
- Shared flywheel community publication model through company-wide presentations including global insights calls attended by 300+ associates
- Developed health check framework for all community publications to measure business value
- Engaged 200k opt-in email subscribers with weekly newsletters, special promotions, and personalized experimentation driving $32M in opportunity value
- Managed data analytics intern
Red Hat, Raleigh, NC
- Edited and published 19 community-contributed articles per week
- Applied persona data, keyword research, and relevant events to plan editorial calendar
- Achieved monthly readership record of 3 million page views
- Architected SEO strategy playbook for community publications
- Increased weekly email newsletter subscribers by 45% within a year
- Identified and optimized old content to grow organic traffic, resulting in increased impressions and clicks from Google search
- Nurtured and coached community of open source enthusiasts, IT professionals, developers, sysadmins, and educators
Content Strategist, Opensource.com (April 2019 - June 2020)
Red Hat, Raleigh, NC
- Optimized articles and resources for search and conversions, achieving 1.6 million monthly page views
- Converted SEO-winning articles into downloadable gated assets
- Ran social media handles for Opensource.com
- Delivered daily, weekly, monthly, and quarterly content performance reports to key stakeholders including peers, company leaders, and community members
- Filled content gaps by writing articles aligned to community calendar
SEO Program Manager (February 2018 - April 2019)
Red Hat, Raleigh, NC
- Developed SEO framework for global corporate marketing
- Created SEO checklists for content creators to apply to webpages
- Delivered internal presentations and lightning talks to enthusiastically champion SEO best practices
SEO Specialist (June 2016 - February 2018)
Citrix, Raleigh, NC
- Implemented a three-prong SEO strategy focused on link building, improving technical health, and creating content
- Partnered with SEO agency to develop strategic content for link building
- Increased SEO-generated MRR by 48% year-over-year
- Trained team members on SEO best practices
- Participated in the Innovators Program, applying Lean Startup Principles to hypothesize, validate, test, and pitch a use case for voice assistant technology and acquired 8 customers for closed beta test
Senior Marketing Consultant (April 2014 - June 2016)
Consultwebs, Raleigh, NC
- Managed a team of marketing consultants
- Directed data-driven content strategies for law firm clients
- Executed SEO activities to increase rankings and generate leads
- Delivered monthly campaign reports
- Created training material including documentation and videos
Marketing Coordinator (May 2012 - March 2014)
CafePress, Raleigh, NC
- Created and curated product and category pages with SEO best practices
- Designed website banners, online advertisements, and social media graphics adhering to brand guidelines
- Optimized email open rates by strategically scheduling promotions and messages to segmented audiences
Copywriter (September 2011 - May 2012)
Implus, Durham, NC
- Wrote and edited copy for web, packaging, advertisements, press releases, swag, radio commercials, video, and collateral
- Directed and executed social media content strategy
- Fostered relationships with industry experts to build links to blogs
Web Merchandiser (October 2009 - September 2011)
Rosenberry Rooms, Raleigh, NC
- Fostered strong vendor relationships and selected products at industry markets to maintain and support business
- Used SEO best practices when creating and maintaining product pages to merchandise products
- Project managed the implementation of the on-site search engine
Education
Bachelor of Science: Textile and Apparel Management (2005 - 2009)
North Carolina State University, Raleigh, NC
Skills
Tableau
Adobe Analytics
Eloqua
Salesforce
Drupal
WordPress
Ahrefs
Moz
Google Search Console
Google Analytics
Google Sheets
Google Slides
Trello
HTML
Markdown
AP Style Copyediting
Photo Editing
WorkDay
Toastmasters International
Treasurer, 2018 - 2022
Wake County Commission for Women
Appointed Member, 2018 - 2019
NC Institute of Political Leadership
Fellow, Spring 2018
Raleigh Citizens Leadership Academy
Graduate, Spring 2017
Raleigh Neighborhood Exchange
Planning Committee Member, 2016
Hillsborough Citizens Advisory Council
Secretary, 2015 - 2017
Jane’s Walk Raleigh
Walk Organizer, 2015
Walk Leader, 2014
Raleigh Neighborhood College
Graduate, Fall 2014
Raleigh/Cary Delta Gamma Alumnae Association
President, 2011 - 2015